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本周报名客户展示
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课程编号： 802616媒体应对技巧Media Skills推荐星级：
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课程分类：
职业素养系列>>媒体应对技巧Media Skills
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培训讲师：
课时：
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课程对象：
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报名联系：
021-5566 9210， 189 1765 5637（微信） training@021px.com
- 课程背景
- 课程收益
- 课程大纲
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Media Skills
The media influences the way we are perceived by current and potential customers,
suppliers, employees and investors as well as the general public. Perception is
everything, so it is crucial that we effectively communicate our desired image to the
media. However, to speak the language, we must first understand the media and how it
works.
The Simitri Media Skills Workshop equips executives with the skills to convey their
confidence, personality and trustworthiness to the media. In this workshop, participants
learn how to stay ahead of the game, utilising the media as a powerful communication
tool.
The Media Skills Workshop addresses a variety of situations, including:
• Crisis management
• New product launches
• Public announcements
What are the benefits for the participants?
By completing this workshop, participants will:
• Communicate to the media more effectively
• Use different strategies and tactics to deliver their message
• Have more confidence when speaking to the press
• Understand the importance of adapting their media style based on the situation
and topic
What topics are covered?
How the Media Works
Planning for an Interview
Controlling the Interview
Media Interview Techniques
Speaking in Sound Bites
Answering Questions
Tips & Hints
How is the workshop customised to your needs?
Simitri takes a number of steps to ensure the workshop meets the needs of your
organisation, your team and the individuals.
• The Facilitator works with your management team to understand the specific
issues facing your business.
• The Facilitator speaks with each participant to understand his or her background,
needs and objectives.
• The Participants complete a questionnaire creating a case study that they will use
during the workshop for role-plays and exercises.
Through these pre-workshop activities the course becomes more relevant to the
participants, resulting in a higher ‘absorption’ level and ensuring immediate use of their
new skills in the workplace.
传媒应对技巧
媒体的报导会影晌别人对我们的印象，当中包括现有或潜在的客户、供货商、雇员、技资者，以及一般市民大众。印象代表一切，因此，我们要有效地向媒体传达我们的理想形象。要跟媒体对话，我们必须先了解媒体，以及其运作的模式。
为行政人员提供各种技巧，使他们在面对媒体时能表现自信心、个性和建立信任。在工作坊里，学员会学习怎样令自己保持主导地位，善用媒体作为有力的传播工具。
传媒应对技巧工作坊涵盖各种情况，包括：
• 危机管理
• 新产品发布
• 发表公开声明
学员将有何得益？
完成本工作坊后，学员能够：
• 更有效地与媒体沟通
• 采用不同的策略和技巧来传递讯息
• 向媒体讲话时更具自信心
• 了解到应按不同情况和议题调整应对方法
工作坊将涵盖什么题目？
媒体运作
为访问作准备
主导采访
接受采访的技巧
言简意赅
回答问题
窍门及提示
工作坊如何切合您的需要？
我们会采取多个步骤，确保工作坊能够迎合您的机构、您的团队和您个人的需要。
• 导师会透过您的管理层了解您们业务所面对的情况和需求
• 导师会跟每一位学员谈话，以了解各人的背景、需要和目标
• 学员须完成一份问卷，当中包含一个个案作为角色扮演和练习之用
这些准备工作让学员了解工作坊与他们息息相关，从而加强他们的「吸收」水平，令他们可以即时在工作环境中活用新技巧。 - 讲师介绍
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